Founded in 2020, Life of Lashes was created for women who want to feel put together, without feeling like they have to perform. In a world full of loud trends and filtered faces, we believe the quiet, authentic kind of beauty deserves a seat at the table too. Our mission is simple: to offer a softer take on beauty, one rooted in comfort, intention, and choice.

We design lashes that are:

Lightweight, flexible, and made for sensitive eyes
Easy to apply, easy to wear, easy to love
A balance of comfort and confidence that moves with you

We’re not here to transform you.
We’re here to reflect you—softly, simply, and always on your terms.